Tiong Bahru CC NDP 2021 Decoration

Case Study

National Day Celebration with Pilot Pandan

How we helped a Community Centre roped in its youth community for NDP 2021
Campaign ConceptCustom IllustrationsManaged PrintProps fabrication and installation
Campaign ConceptCustom Illustrations
Managed PrintProps fabrication and installation
Client + Challenge

The Assignment

Tiong Bahru CCMC is a resident-focused organisation managing Tiong Bahru Community Centre. Every year, they will dress up their space for the annual National Day celebration. We were tasked to help with the graphics presentation of the celebration.

Tiong Bahru CCMC
67A Eu Chin Street
“After our initial success, we thought of bringing in the youth committee to chip into the design”

The first edition done in 2020 got us many praises. This year, we wanted to get novembergoods on-board to work with our youth committee with the NDP 2021 decoration. Resident engagement is key and we thought that it would be a good opportunity to bring them in together.

The Solution

Step #1: Analyse the crowd

Being tasked to take care of the graphics. The team analysed the previous decorations done up and evaluated on how to appeal with the younger crowd

The verdict:

  • Tiong Bahru CC has built up a strong community of youths
  • The previous National Day banner design was exciting
  • However, more can be done to include the Youth Club.
NDP 2020 successful launch

Step #2: Bringing in Pandan the Tiong Bahru Mascot

The Tiong Bahru Youth Club has created Pandan the mascot since the early 2010s.

Pandan is frequently featured in collaterals to engage the younger audiences.

Through the years, Pandan has gone through several design iterations. In 2021, Pandan has gone digital as a Telegram sticker pack.

Step #3: The making of Pilot Pandan

Leveraging on the Black Knight Series banner, we guided the Youth Club with our aircraft angle, and let them go creative on the their illustration.

In 2 weeks, They did a cute caricature of Pandan saluting off the cockpit. To give a sense of speed, they added their interpretation of motion with spikes at the back of the aircraft.

After which, we took over the design and prepare them off for the final production.

The Deliverables

At the end of the project, Tiong Bahru CCMC got:

  • Unique National Day decorations that highlight their community
  • Greater sense of participation among their youth residents
  • Managed print and installation service of the campaign collaterals.
National Day decoration backdrop for Tiong Bahru CC NDP 2021
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    Festive DecorationIllustrationCampaign AdaptationDigital Assets GenerationMarketing Campaign Strategy

    Budget in SGD

    5K-10K10K-50Kmore than 50K

    Expected completion date:

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