National Day Celebration with the Dancing Lady
How we helped a Community Centre showcase its heritage through its National Day decorations
|Campaign Concept||Custom Illustrations||Managed Print||Props fabrication and installation|
|Campaign Concept||Custom Illustrations|
|Managed Print||Props fabrication and installation|
Client + Challenge
Tiong Bahru CCMC is a resident-focused organisation managing Tiong Bahru Community Centre. Every year, they will dress up their space for the annual National Day celebration. We were tasked to help with the graphics presentation of the celebration.
Tiong Bahru CCMC
67A Eu Chin Street
“We used to get the regular National Day banners, but we thought that we should highlight some of our heritage this year”
Without fail we will dress up Tiong Bahru Community Centre with flags and banners. To appeal to our younger audience, we think that it is time to step away from the traditional banners and get something a little different. Something nicer, while we take the opportunity to show our heritage to the youths. 67A Eu Chin Street has a long history and it needs something more deserving.
At the end of the project, Tiong Bahru CCMC got:
- Modern and unique National Day decorations that highlight their heritage
- Pre-launch visualisation for key touch point to be sure how it looks before production
- Managed print and installation service of the campaign collaterals.