A marketing campaign designed to appeal to children
How we helped a 2-man Managing Agent team run a successful marketing campaign that clocked record-breaking sales
|Campaign Concept||Custom Illustrations||Managed Print||Props fabrication and installation|
|Campaign Concept||Custom Illustrations|
|Managed Print||Props fabrication and installation|
Client + Challenge
Punggol Plaza is a small neighbourhood shopping mall managed by a facilities management team. Every year, they will organise a mall-wide Christmas campaign to boost tenant sales. We were tasked to help with the graphics presentation of the campaign.
Abundance Holdings Pte Ltd
168 Punggol Field
“Our previous campaigns look dated”
While the campaigns in previous years were well and without hiccups, we found that the graphics look dated. There was once, we found the same exact Santa at another mall! That was totally embarrassing for our team. This year, we are going a major refresh in our mall. So we wanted something different this year for Christmas.