Generating campaign awareness beyond newspaper
How we helped an Outreach team generate awareness within their institution compound through adaption from campaign master brand guideline
|Campaign Concept||Custom Illustrations||Managed Print and Installation|
|Managed Print and Installation|
Client + Challenge
Lifelong Learning Institute @ Paya Lebar is a Continuing Education & Training (CET) campuses for adult learning. Lifelong Learning Festival has been running since its first edition in 2015. We were tasked to help with the OOH marketing on their campus.
Lifelong Learning Institute
118 Eunos Road
“We wanted to leverage on our space to let our students and passerby know about the event”
This was the third edition of Lifelong Learning festival and biggest so far. We have extended our campaign from the usual 2 weeks to a month long. The investment is significant and we want to make sure that its potential and reach is maximised.
At the end of the project, Lifelong Learning Institute got:
- Walkway presents campaign title “Love Learning”and simplified event information. Pop-up foamboard of the drone brings visual interest to an otherwise rectangular format
- Lift lobbies introduce different programmes, identified by their colour scheme. Each door carries greater information of the specific events
- Foyer shows elements of the marketing campaign illustrations as signal to an on-going campaign
- Managed print and installation service of the campaign collaterals