Lifelong Learning Festival ’17

Lifelong Learning Festival campaign awareness

A Continuing Education and Training (CET) entity dedicated to promoting adult education, the LifeLong Learning Festival 2017 was its flagship program lasting for 1 month. Spanning across multiple location, the campaign was aimed to reach out to 30,000 people.

The Paya Lebar compound has high footfall due to its close proximity to Paya Lebar MRT. Several high touch-points were identified for EGD to increase awareness of the festival.

11 Eunos Road 8, Lifelong Learning Institute

  • EGD concept
  • Creative adaptation
  • Illustration
  • Production

With a target of 30,000 visitors for the festival, bold graphics have to be placed at strategic locations to generate substantial awareness.

Space before EGD revamp

Hero image. Right on the wall.

Coordinated with news media, key graphics has been preserved and adapted as a large vinyl sticker on the atrium wall.

5 key points. Communicated on 5 lift doors. None missed.

Key points of the festival were extracted and adapted as graphics on the lift doors. Installed at Level 1 of the building, the high foot-fall allows for hundreds of OOH impression daily, bringing the message across to a wide range of audiences.

Bring visual interest. Capture traffic.

The high traffic flow along Paya Lebar Road comes with a mix of pedestrian and passengers on double-decked buses. The floor decal provides an added visual interest when viewed from an elevated ground.

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