[Concept] Clean It Right CCE mural

Case Study

Better learners with vivid illustrations

A concept of supporting teacher’s curriculum with targeted illustration
Graphics Concept + IllustrationPop-up display design
Graphics Concept + IllustrationPop-up display design
Client + Challenge

The Assignment

In 2021, the Singapore National Environmental Agency (NEA) launched a Tray Return Programme as part of an effort to step-up on the cleanliness of Singapore hawker centres. The primary school has been running a similar programme themed “Clean-It-Right” to inculcate cleaning habits and ownership among students.

Name of school redacted for confidentiality
“A deep-rooted habit that spans across multiple generations; the only effective way is to teach the young from young.”

The Tray Return Programme targets the decade old problem of patrons not returning their cutlery after finishing their meal in hawker centres. Schools are the best avenue to inculcate and reinforce this habit among the youngest generation. The mural plays a huge role to bring this message across to the students effectively as an environmental influence outside of a formal classroom setting.

The Solution

Step #1: Analyse the existing space

The team analysed the current set-up of the wall and key concepts that the teachers want to communicate across.

The teachers wanted the students to take ownership of the environment and their personal hygiene.

Some evidences of the teacher’s efforts are

  • Motivational posters on wall
  • Hand sanitisers on trolley
  • Mini brooms and bins
  • Notice board with Ministry of Education reminder posters
Current space with items for students to use
Ministry of Education reminder posters

Step #2: Understanding the teacher’s goals and existing teaching methodology

One of the curriculum design principles is to create learning experiences with deliberate intention. This means that learning outcomes are articulated clearly and explicitly.

The teachers have existing structured curriculum to bring across the message of personal hygiene and take ownership of the environment. They also attempted to create a space where students are given opportunities to inculcate the habit.

An after-recess routine video is used as a learning aid to teach students on how to use the tools provided by the teachers

  • Clean up litter on the floor with the large broom
  • Clearing food crumbs on tables with mini brooms
  • Wipe the table with hand towels
  • Clean hand towels with soap and wring them dry
  • Sanitise the table with soap and paper towel
  • Bin the used towels into the dustbins
  • Observe personal hygiene by washing hands with soap after the routine
Learning aid for cleaning hand towel after use
Learning aid for binning rubbish into bins

Step #3: Guided learning with vivid graphics

With consideration of existing efforts, we determined that a vivid illustration can help to communicate the message across better.

The illustration has several goals to fulfil

  • Make students aware of the location of the cleaning tools
  • To direct students on the correct placement of the cleaning tools
  • Serve as a visual reminder on the cleaning steps
  • Attractive enough for students to get their attention

Besides using human characters to encourage learning through role modelling, we personified some of the cleaning tools and introduced monsters to provide students a visual guide of a negative example.

Characters to aid learning
Sample illustration with a bubbly purple background to give a contrast against the darker surrounding background.
Sample illustration to guide students on placement of brooms. Note the broom characters location to guide students on the placement of cleaning tools after use.
Mockup on actual site.

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